External Communications Manager

Job description

CBRE is recruiting for an External Communications Manager / PR Manager to join our busy External Communications team, reporting into the Head of External Communications & PR.

The role of the External Communications Manager / PR Manager is to help improve the profile and reputation of CBRE, through all external media channels. Working with the Head of External Communications and wider team, this role will develop media relationships which promote and safeguard CBRE's reputation and work closely with the UK business to identify appropriate, value-add media opportunities.

Success in this role rests on the ability to understand the wider media landscape and news agenda, coupled with excellent stakeholder management, to maximise media coverage. The role will help the team to ensure that CBRE is recognised as the industry authority.

The position will be based in our Henrietta House office in London's West End, with a minimum requirement to be in the office of two days per week.

Our Mission

We work in every dimension of commercial real estate. Our mission is to realise the potential in all the businesses and people we work with, so that together we can create the real estate solutions of the future. We are driven by the entrepreneurial spirit of our people and the diverse needs of our clients. From instilling confidence in investors today, to re-imagining space requirements for tomorrow, we thrive in complex and ever-changing environments.

Communications plays a crucial role in this by ensuring CBRE has a prominent voice in the media on issues and topics that matter. We are looking to extend our voice of authority outside of the real estate landscape and position CBRE as a business advisor of choice, helping to build successful client relationships and raise awareness of the CBRE brand.

Key Responsibilities

Stakeholder Engagement

• Establish close relationships with several of the UK's business lines to become a trusted partner, able to influence and advise on comprehensive, value-add communication strategies.
• Demonstrate excellence in stakeholder management to support the positioning of key spokespeople in the media.
• Work with business leads and wider teams to ensure Communications is a world-class function, which sets us apart from our competitors.
• Develop and nurture exceptional relationships with trade, consumer, national and broadcast media contacts and explore ways to continually improve these.
• Collaborate effectively with Internal Communications, Marketing and Social Media teams to ensure plans are aligned and stakeholders are supported from end to end.

Planning and delivery

• Work with the Head of External Communications to develop strategic Communications plans that help deliver business objectives and position CBRE as an expert voice in the media.
• Work with the Research team to source compelling information, data and trends to create engaging narratives for the media and help identify hot topics.
• Deploy insight, industry knowledge, business understanding and the results of previous activity to refine recommendations to the business.
• Write and manage content from conception through to delivery, including press releases, thought leadership, social media posts and blog posts.
• Create and execute all plans efficiently and look for ways to continuously improve results and output.
• Maintain the highest standards of output through meticulous proof reading, exemplary brand guardianship, and relentless attention to detail.

Accountability and Team

• Reporting to the Head of External Communications and working closely with the wider comms team and marketing team.
• Occasionally help support the team with monitoring coverage, coverage analytics and coverage reports.
• Work closely with the Internal Communications team to inform internal content.
• Be the primary respondent to in-bound enquiries in a busy press office environment.

Qualifications and experience

• Communications professional with omni-channel communications experience in house or in agency
• Degree-level qualification preferred
• Understanding of digital channels and social media
• Knowledge of PowerPoint, Excel, Word

Soft skills

Equal Opportunities

We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

About CBRE

CBRE is the world's leading commercial real estate services firm with offices located around the globe. We have over 90,000 employees worldwide, with almost 2,700 of those in the UK alone. The company's core services include property sales, leasing and management, facilities and project management, investment management and, research and consulting. Find out more at www.cbre.co.uk .

Committed to the improvement of diversity throughout the workforceProcess driven and a commitment to setting an example of best working practiceAn impressive team player, who likes to work within a collaborative environmentEffective time management skills, able to manage multiple priorities and projects concurrentlyExceptional written and verbal communicator, able to articulate a complex narrative conciselyA self-starter, able to work independently and proactively at all timesFast learner, an ability to adapt to a fast paced environment and work under pressure to meet deadlines quicklyExcellent attention to detail and highly organisedHigh levels of energy and enthusiasm with creativity and lateral thinking in all interactions